Abstract
Media is central in the matrix of communication exchange between people and authorities, especially in the time of unplanned and unexpected crises like the COVID-19 pandemic. This paper investigates the use of infotainment to educate the public about COVID-19 by a leading Hausa language television station Arewa 24 through one of its prominent weekly drama series Gidan Badamasi (“House of Badamasi”). Specifically, this paper analyses how the producer of Gidan Badamasi presented the non-pharmaceutical COVID-19 preventive protocols as outlined by the Nigeria Centre for Disease Control (NCDC) in two specially produced episodes on COVID-19 and aired intermittently on the Arewa 24 Television Station. In its conclusion, the paper acknowledges the display of creativity in presenting the protocols to families and businesses.
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